Clarks - Jack Nano
Lead Design & Art Direction, 2010
Overview
Since 2005 Clarks have been making shoes with toys in the heels of children's shoes. ID Media was briefed to create 2 standalone character based sites. One aimed at girls, with the Daisy Explores character and the other a Jack Nano site for boys. The sites had to be engaging and exciting whilst having a key educational requirement.
ID Media worked along side Kids Connections a specialist children's marketing agency for the site. And Nickelodeon were responsible for the TV adverts.
The boys are invited into the world of Jack Nano the hero to join him on his garden adventures.
I was responsible for the creative look and feel of the site as lead designer and for the design and illustration of the pitch screens.
See also about the Daisy Explores site.
Selection of screens
Selection of Game Screens
Pitch Screen Designs & Illustrations
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