Renault / Configurator Z.E. Range
Lead Design & Art Direction, 2011
Overview
Renault are bringing out a fleet of 100% electric vehicles called the Z.E. Range.
To promote the new Z.E. Range Renault and id media have produced a variety of online collateral, including the Z.E. Configurator. This section of the site showcases the new Z.E. Range and ascertains the most suitable vehicle for the customer, driving traffic to the sales force tool.
Working within the existing confines of the Renault site I looked to create a feeling of space and freshness, with a fluid flow from one section of content to the next. Using photography of people to make a technical site feel more human.
Selection of screens
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