The idiscover website was a trail scheme run across schools in London and Manchester aimed to empower young people.
We worked along side the educational marketing team from Kids Connections. They produced the brand identity and offline media. Whilst Nesta (National Endowment for Science Technology and Arts) briefed id media to create the digital element for this programme.
As part of the engaging content for the site we created a flash tool that allowed students to build their own avatar. They could choose from 3 different face shapes, hair colour and skin tone, eyes lips and even pirate hats. Here are some examples of the end results.